I think this is good for all.
Too many fake web sites collecting info here and there just to sell Google ads. Will Google really do that? I suppose Google customers want this because they do not like to loose what they invested in pay per click when the click is performed in a web site just built for that.
I was happy to read that they improved their algorithm for searches to bring up better results and put the content farms lower.
That is fair and perfectly their right, but if they went and like the record and movie industry and ordered or tried to sue those companies out of business knowing they could out last anyone in court because of the wealth mismatch, then I would be very unhappy and worried.